2 print issues of a publication called Up Next. One is primarily a light color with dots and lines. The other is primarily blue with lines.

Up Next campaign

This campaign gave admitted students a chance to hear from current students. Topics included how they found their support systems and communities on campus, how they found meaningful ways to get involved and how they planned their route to KU. The campaign consisted of 3 print pieces, 3 Facebook Live events, Instagram stories, and a series of emails.

Spread from a print publication with a headline of "Care through connection" and a subhead that reads "A junior jump-starts his career in health care by plugging in to opportunity." The left page is a full page portrait of a male young adult. — Bold, large type interacts with the imagery.

Close up of a quote that says "It's the community that built me, and Mary Klayder has been instrumental in developing that community."

Page in print publication with the headline, "Plan ahead. Get started. Stay on track." A photo of a young man with headphones is in the background.

Copy heavy print spread. The left page features photos of a male drummer with the headline "Prime Time", the right page features a photo of a female cheerleader with the headline "Cheer + Leader"

Large photo of a woman twirling a baton. The headline says "Field of Study: These Jayhawks may bring their skills to the sidelines, but their excellence in the classroom promises a future front and center." — Photos are mix of candid shots, simple portraits and more carefully crafted portraits.

Imagery and design elements were carried over into the digital executions.

Art Director: Audra Kenton
Creative Directors: Dave Gnojek (design) and Deb Graber (copy)
Copywriters: Justin Runge, Justin Wheatley, and Dave Toplikar
Editor: Lois Sierra
Photographers: Andy White and Meg Kumin
Motion Designer: Trevor Mowry

Up Next campaign

Points of Distinction